Aleph Beauty Clean and Non-Toxic Vegan Makeup

Aleph Beauty began with a makeup artist who saw a problem inside her own industry. Emma Peters spent her career working with faces up close, and she started Aleph as clean luxury makeup that answers what she called the dirty problems in clean beauty. Her formulas are meant to look like skin while feeding it antioxidants, vitamins, and plant extracts.

That thinking shapes multi-use, non-toxic makeup that asks for very little. The core formulas contain no water, which makes them concentrated enough that a small amount covers more. A serum primer delivers skincare actives before anything goes on top. Cheek and lip tint adds color to both, while concealer blends into foundation when you want more coverage. Even the clean mascara follows the same rules. With one product covering two or three steps, a complete face fits in a small pouch. That makes Aleph a practical choice for travel makeup and for anyone building a clean makeup routine around fewer products. As clean vegan makeup, every formula is cruelty-free and Leaping Bunny approved. Plant-based ingredients replace the silicones, PEGs, and PFAs found in much conventional makeup. Aleph is a certified B Corp, sources mica free of child labor, and packs its products in glass. In New Zealand, empty jars are returned, sanitized and refilled, and US packaging is recycled through PACT Collective.

Well-cared-for skin needs less on top, so Aleph works well over a simple skincare routine of cleanser and moisturizer. Mica turns up in almost every blush and highlighter, and Aleph uses only mica mined without child labor. Asking who did the work behind a product matters just as much for clothing designed in Brooklyn, which is sewn in small New York City runs by workers paid a fair wage.